• Social Analytics

  • Community Engagement

  • Marketing & Communications

    Digital Design Engagement Marketing Strategy

Brand engagement specialists

We are a creative marketing, communications and content initiative. We take a unique approach to measuring engagement and building social and digital communities.


We’re not focused on the traditional approach of interruption. Today’s landscape has evolved. We are about listening, fostering relationships and harnessing the true value of engagement to create meaningful social ecosystems and digital communities.

Social Analytics

Our exclusive BITIL™ 360 system allows you to create tangible, ongoing social KPI’s, benchmark against global best practice to measure the true health of your digital community.

Community Engagement

Engagement is at the heart of everything we do. Whether it’s content, strategy or brand based we can assist you in building, growing and measuring the engagement of your audience.

Branded Content Development

With diverse and talented in-house design, communications and production resources, we create meaningful digital content that delivers results.

Digital & Marketing Strategy

We design and implement measurable strategies that build brands and communities on the foundations of your business objectives, at any stage of social, digital or marketing journey.

The exclusive BITIL™ social engagement analysis uses over data points to analyse your community’s engagement and social maturity. 

Initiative Love

  • “Working with The Initiative has transformed our approach to social engagement. The BITIL Framework provided the baseline of our present situation and the roadmap to build self-sustaining communities that advocate, promote and share our brand story, creating the type of attention every organisation dreams of!

    By taking out the mystery of social engagement and providing us with straight forward and logical tips, we were able to see immediate results upon implementing their suggestions.”

    Tim Maillet, Deputy Director, Strategic Marketing & Student Recruitment, UTS

  • “As a strategic framework, BITIL™ is not only simple to follow, it is thorough and effective in its approach. In essence, it gives organisations the building blocks to plan and execute on social media activity and most importantly, to track success”

    Stacey Tomasoni, General Manager, Datacom

  • “What we appreciated with the BITIL™ tool was that it identified our high level strategic opportunities, as well as detailing areas of improvement that we have integrated into our day to day activity. We also appreciated the level of detail and analysis that the team could offer us. In short, BITIL™ 360, combined with a clear idea of our expected ROI, gave us valuable insights to engage with our fans more effectively.”

    Anna Burgdorf, General Manager Corporate Communications, Audi Australia

  • “The Initiative, clear and to the point, fun to work with, professional at all times, helpful, great service, fantastic solution, the perfect fit to our needs, will we use them again, why of course.”

    Simon Murgatroyd, Work Arena

  • “The Initiators are a talented group that push boundaries to the max. They are great to work with and their business acumen and language expression is second to none. When it comes to design they just get it.”

    Guseppie Di Maria, Project Dima

  • “The CSM brand has come a long way and a huge part of that and the hot results are due to your incredible talents. Your awesomeness resonates through your work and all around you! Thank you.”

    Victoria Harris, CSM

The Initiators

We collaborate to deliver a unique global perspective to our clients. We use our initiative to continuously create new ways of aligning people, brands and technology.

Client Snapshot