We are a hybrid creative studio, an offspring resulting from cross breeding. Part business strategists, part design leaders.

Being a hybrid, THE INITIATIVE successfully eliminates the feud that has been populated across the ages and executes creative projects with a commercial reality.

We’re the 1% that can wear the suit and the sneakers (not at the same time though, whilst we’re funny we’re not Jerry Seinfeld).

Using our powers for good, we deliver diverse creative projects. Our expertise ranges from interactive online digital start ups to independent publishing to saving the planet through environmental rehabilitation.

In addition, we also provide a collaborative service offer that including creative marketing and positioning strategies, underpinned by an inherent understanding of your business and complimented by holistic design solutions.

In other words, we are creative consultants, providing results driven commercial outcomes.

From start-ups to multinationals, we have a proven track record of delivering exceptional marketing, business and design solutions for our clients who span across a multitude of industries, including Industrial, Interior, Graphic and fashion design, photography, property architecture, construction, technology and environmental science to name just a few.

We’re not fond of rules and have no respect for the status quo and have a unique energy for delivering creative and inspiring commercial solutions for our clients.

We understand the industry landscape, know how to articulate value and leave the competition cold.

We work with our clients to help them achieve their goals by defining a market position that connects with their audience whilst aligning to their business objectives, to do this we uncover:

BUSINESS DEFINITION >
Who are you?

POSITIONING >
Why do your customers care?

DEVELOPMENT >
Where do you want to be?

MARKETING + COMMUNICATIONS >
How are you going to get there?

IDENTITY + GUIDELINES >
How will you sustain it?

Your audience is always listening, are you creating dialogue or just an internal monologue?

We are the 1% and this is how we roll.

Left wanting more?

Drop us a line, we like to chat and always have questions.