Furniture by Design
Showcasing Australian Design
For over 3 decades, Australian manufacturer, Furniture By Design (FBD) has been utilising ethically sourced, native timbers to produce locally made, high-quality and sustainable furniture.
FBD is passionate about delivering a range that is thoughtfully crafted with minimum waste. FBD’s collection consists of sofas, chairs, modular lounges and acoustic furniture all with a foundation of ethically and locally sourced timber frames. FBD’s commercial collection and bespoke commissions are designed with form, function and sustainability in mind. FBD also actively promotes locally milled Australian and New Zealand natural fibre upholstery textiles and materials.
We started working with FBD to create a strategy of evolving their outdated brand mid 2020 with a vision for their new identity to reflect FBDs core values of Authenticity, Integrity and Sustainability whilst taking them into a brave new direction for the future.
The geometric logo design is a modern reductive take on FBD typography a reference to their premium manufacturing crafted with minimum waste and is the hero of all the branding collateral.
Scope
Brand Identity
Brand Positioning
Brand Curation
Tone Of Voice
Visual Identity
Website Styling
Content Creation
“It has been fantastic working with you on this rebrand to showcase Australian Design and manufacturing using sustainability as one of the key platforms of our business. You pushed us to where we needed to be. We love it.”
Kevin Adno — Director, FBD
