About
Who We Are
The Initiative is a creative studio working in strategy, design, digital, communications and business initiatives. Founded by Tamara Sheeran in 2010, we create modern brands that are positioned to thrive in today’s not so traditional market.
What We Do
We work hard as a strategic partner and guide our clients through every step of the process, aligning insight and business objectives to create brand value that evokes pride, builds reputation and generates results.
Strategy
Brand Strategy
Lead Generation
Email Marketing
Service Articulation
Value Statements
Innovation
Business Development
Design
Brand Identity Systems
Logos, wordmarks, icons
Packaging Design
Editorial Design
Print Production
Digital
Digital Design
Website Design
eCommerce
UX /UI Design
Brand Development
Brand Differentiation
Social
Social Marketing
Digital Advertising
Content Creation
Brand Styling
Copywriting
Audience Engagement
