We create modern brands that are positioned to thrive in today’s not so traditional market. 

Founded by Tamara Sheeran in 2010, The Initiative is a creative studio with locations on the Gold Coast and Sydney. We take pride in our craft and all it’s possible touch points—from print to digital and the space in between.

At The Initiative we work hard as a strategic partner and guide our clients through every step of the process, aligning insight and business objectives to create brand value that evokes pride, builds reputation and generates results.

We love the digital space and the data it provides, because we have the numbers behind what we’ve always known—branding works.

We love what we do because we make a difference in the lives of business owners every day. Whilst our home is based on the Gold Coast, we are lucky to work with clients world wide. We live on a global stage—it doesn’t matter where you are, we’re geography agnostic. 

Our Services

  • Description text goes here

  • Description text goes here

  • Item description

  • Description text goes here

We believe branding doesn’t end at a logo, our passion is aligning inspiration and business objectives with quality visuals to create memorable brand experiences. Today’s successful brands have a purpose and offer value not make noise. We collaborate with our clients to understand their business vision and craft intelligent marketing solutions, united with design excellence to generate tangible results.